A Three-Chapter Origin Story
- DeliSwift (2020).
Two friends—Brandon P. and Chris C.—launched a “digital bodega” in 2019, just ahead of the pandemic. We built smart internal tools to manage inventory and optimize routes, delivered in under 20 minutes, and scaled to $25K MRR with grassroots marketing. Lesson learned: timing, speed, and data can beat even the biggest budgets. - CPSwift Solutions (2021-24).
While Brandon led legal-tech strategy by day, Chris worked on early-stage ventures in the AI and Web3 space. Nights were spent solving data problems for DTC brands and SaaS founders—a proving ground that sharpened our approach and laid the groundwork for what came next. - Swyft (2025).
The consulting side hustle became the main gig. Today we’re a fractional data team for law firms - building dashboards, ETLs, and KPI systems that turn messy case, marketing, and finance data into daylight-clear decisions.
Why This Blog Exists (Besides SEO)
- Search engines bring strangers to the door. We write to rank, because rankings earn trust at scale.
- Authority keeps them inside. Each post is peer-reviewed by ops, finance, and marketing specialists—no fluff.
- Action turns readers into winners. We finish with one task you can tackle before the coffee cools.
If a draft misses any of those three marks, it never ships.
Our Three Guiding Principles
Radical Candor – Say the tough thing kindly.Extreme Ownership – Own every outcome.Smart Brevity – Respect the reader’s time.Transparently, our cofounder Brandon read these books, and many, many others, while serving in the Coast Guard. We won’t name-drop them in every sentence, but you’ll feel them in every page and post on this site (and probably every email with our team, too.
What You’ll Read Here
- Foundational Guides – like Why Data-Driven Decision-Making Is No Longer Optional for Law Firms
- Deep How-Tos – KPI stacks, ETL and formula recipes, intake automations, etc.
- Case Studies – real numbers from firms that shaved weeks off A/R or doubled referral volume
- Research Briefs – benchmark reports on AI adoption, marketing spend, client experience
Expect stats, screenshots, and the occasional war-story—minus the jargon.
One Thing to Do Right Now
Bookmark this blog (Ctrl + D / ⌘ + D) and follow Swyft on LinkedIn. New content drops soon, and you’ll want it in your feed the moment it lands.
Thanks for stopping by - now let’s turn your data into decisions.
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